Why are we trying to solve new challenges using old methods?
How do consumers make decisions about money? Even when we think we’re being financially savvy, we’re still prone to the hidden biases and heuristics that trap us into irrational decisions. But our irrational aren’t random: they’re systematic and predictable, and can be eliminated.
Join us at the inaugural Summit for Science in Financial Services, where the world's most influential behavioural scientists will examine barriers to innovation in the financial services and insurance sectors, and explain the cognitive biases and heuristics involved in financial decision-making. These sessions will equip attendees with actionable insights that apply hidden and sometimes counter-intuitive insights from academic research to real-world business challenges.
“If business leaders truly want to accelerate change, take risks and advance innovation, they must embed the rigor and discipline of scientific thinking into their organizations.” — Kelly Peters, CEO & Co-Founder, BEworks